Late-Night House Hunting? This AI Estate Agent Never Sleeps, Say UK Property Firms
Late-Night House Hunting? This AI Estate Agent Never Sleeps, Say UK Property Firms
LONDON, UK — As first-time buyers race to beat April's Stamp Duty deadline, PropTech innovator SalesRook reveals its AI platform is now processing over 50,000 property enquiry messages weekly through WhatsApp. The company, which saw 127% revenue growth in 2024, is hosting an exclusive Investor Event to showcase how its technology is transforming the £15 billion UK property market.
The timing is critical. With the Stamp Duty relief threshold set to drop from £425,000 to £300,000 in April 2025, first-time buyers are rushing to secure properties. Recent data shows their share of transactions reached a record 31.8% in late 2024, driving unprecedented demand for estate agent and mortgage services.
Richard Remington, Commercial Director and Co-Founder, explains:
"Estate agents are drowning in enquiries while simultaneously struggling to secure new properties for sale. Our AI platform is solving this by automating client communication and uncovering hidden valuation opportunities."
This automated approach is delivering remarkable results.
One SalesRook client, Matt Coulson of Heron Financial, observes:
"Our advisors are coming in each morning to find the AI has had conversations at ten o'clock the night before, with clients already booked into the diary. It's amazing."
Record-Breaking Growth
SalesRook's impact is evident in its numbers:
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- 127% growth in software revenues in 2024, driven by its AI-powered platform.
- Now handling over 50,000 WhatsApp messages every week.
- Supporting over 125 offices nationwide, including partnerships with household names like Winkworth and Your Move.
- Successfully processing property enquiries 24/7, with 40% of client engagement occurring outside office hours.
Mark Edworthy, Founder of Burrington Estates and an early investor, believes the timing is perfect:
“SalesRook has redefined what’s possible in the property sector. Their solutions with AI and WhatsApp address longstanding inefficiencies that have held back estate agents and mortgage brokers for years. From my 25 years in property development and finance, I see the potential for this company to scale rapidly and fundamentally improve how the industry operates. This is exactly the type of opportunity investors should be paying attention to."
The platform's growth comes as the property sector faces unprecedented challenges. With 20.8% of homes over £425,000 now being purchased by first-time buyers—up from 14.5% in 2023—estate agents need smarter systems to manage increasing demand.
A Platform Built to Solve Real Problems
SalesRook launched its first offering, SalesRook Negotiator—a WhatsApp-based extension for estate agents integrated with the popular CRM Reapit—in late 2022. Since then, the company has evolved into a revolutionary AI-powered platform that has been driving revenue for 18 months.
SalesRook’s technology tackles three major pain points in the property sector:
- Too many enquiries; agents are overwhelmed by a backlog of enquiries, leading to delays and missed opportunities.
- Not enough stock; many agents struggle to secure new properties for sale, limiting their stock and revenue potential.
- High costs; slow responses, manual data entry, and inefficiencies drive up expenses and hurt profitability.
To see these solutions in action, visit www.salesrook.com for an overview of the platform.
Navigating AI Transparency in Property Services
As AI reshapes customer service in estate agency, SalesRook is leading industry discussions about transparency and trust. While the EU's AI Act mandates explicit disclosure of AI interactions, the UK has adopted a more flexible, innovation-friendly approach.
According to the UK government's AI Regulation White Paper (2023), organisations are encouraged to ensure "appropriate transparency and explainability" in AI deployments, without mandating upfront disclosure. This principles-based approach allows property professionals to focus on service quality while maintaining ethical standards.
Max Hardy, Managing Director and Co-Founder at SalesRook, explains:
"We're seeing fascinating cultural shifts in how people interact with AI estate agents. While we encourage transparency and follow ICO guidance on data protection, we find that customers care most about getting rapid, helpful responses to their property queries - regardless of the technology enabling it."
The topic has caught media attention, with a BBC journalist recently inquiring about transparency practices after personally experiencing a SalesRook-powered AI lettings application process. This growing public interest reflects the importance of balancing innovation with appropriate disclosure.
Gemma Hyland, Lettings Manager at Fraser & Co, says the value is clear:
"Everything's changing now. People don't like to pick up their phones, but on WhatsApp they get back to us straight away. Having Ada, our AI Persona, handling routine tasks has transformed our operation. We've even had clients calling up asking to speak to her! The negotiators are finding it really helpful, especially during busy periods."
The success of these AI interactions reflects the effectiveness of the UK's flexible regulatory approach. While the Information Commissioner's Office emphasises fairness and transparency in AI applications, it allows organisations to implement these principles in ways that best serve their customers.
SalesRook's approach supports estate agents in fostering trust while delivering the responsive service that modern house-hunters demand. This commitment to innovation, combined with strong market traction and a clear regulatory framework, has positioned the company for significant expansion.
Investment Opportunity
SalesRook is an approved Enterprise Investment Scheme (EIS) business, offering UK investors:
- 30% income tax rebate on this year’s or last year’s income tax bill.
- 0% Capital Gains Tax (CGT) on share sales after three years.
- The ability to defer paying CGT by reinvesting gains into SalesRook.
The company is hosting an exclusive Investor Event to showcase its growth plans and technology:
- Date: Wednesday, March 5th, 2025
- Time: 5:30 PM – 8:00 PM
- Location: The Little Ship Club, London EC4R 3TB
- Limited to 150 attendees
For event registration, go to: https://rook.cx/event
About SalesRook
Founded in 2022, SalesRook's AI-powered platform is transforming operations for estate agents and mortgage brokers across the UK. The company's WhatsApp-based technology integrates with leading CRMs to automate lead qualification, uncover valuation opportunities, and enable 24/7 client communication.
Further Information:
- Event Registration: https://rook.cx/event
- Contacts: hello@salesrook.com
- Website: www.salesrook.com
